3 Storytelling Tactics Every Marketer Should Steal Today

You can’t just say “my product is awesome” and expect people to care!

Most marketers think copywriting is all about urgency and scarcity.

But real influence?

It happens when you tell stories that move people — emotionally, visually, and deeply.

Let’s break down 3 storytelling tactics that go beyond hype… and actually work.

These are simple, timeless, and wildly effective.

1. The Hero’s Journey (But Your Customer Is the Hero)

This is one of the oldest story structures in history — and still one of the most powerful.

The Formula:

• The hero (your customer) faces a problem
• They try and fail
• Then they find a guide (that’s you or your product)
• With your help, they succeed and transform

It’s not about you. It’s about them — their struggle, their growth, their win.

Help them believe they can succeed — with your product in hand.