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6 Mindsets That Built a $1.5B Digital Business (and How You Can Apply Them Today)

3 min readApr 27, 2025
Lynda Weinman

In 1995, Lynda Weinman started a small online project to help her graphic design students learn digital tools.

It was called Lynda.com.

Fast forward — she sold it to LinkedIn for $1.5 billion.

How did a simple teaching platform turn into a billion-dollar success?

Lynda followed mindsets that broke the “normal” rules.

These mindsets are counterconventional — they go against what most people are taught about business.

And today, they are more important than ever, especially if you want to learn tech skills and build a digital business online.

Let’s break them down one by one — and see how you can apply them starting today.

1. “Yes, We Can” — Expand Your Value

Most people say “no” when something feels outside their comfort zone.

But successful entrepreneurs say “yes”, then figure it out later.

Lynda didn’t just teach one skill — she kept saying “yes” to new tools, new topics, and new challenges her students needed.

Action Tip: Next time someone asks you to help or build something

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Hasan Aboul Hasan
Hasan Aboul Hasan

Written by Hasan Aboul Hasan

Build profitable digital businesses with AI & tech skills. 100+ students launched. No fluff—just results. Founder of PromoterKit, TubeDigest, & PowerKit

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